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TAD Associates

TAD’s staff is comprised of world-class audiovisual, architectural and media strategists.
Jonathon Reeves

Thanks to Jon's unique vision, Guy's architectural sensibility and the support of their team of designers, TAD has had remarkable growth. Jon hopes to expand TAD into more cities and work on product design development. In his free time, Jon enjoys cooking, cycling, kayaking and indulging his obsession with classic cars.

Jonathon Reeves

managing partner, founder
Guy Lafontant

Guy leads TAD's product research and development and oversees TAD's drafting and documentation. His former background provides a unique approach to integrating audiovisual and multimedia components into architecture and interior design. Guy's pastimes include woodworking, comics, movies and fashion.

Guy Lafontant

partner, founder
James Utterback

James's work represents the multidisciplinary approach that makes TAD unique. His experience spans architecture, audiovisual design and project management. He treats each project as an extension of himself and uses his skills to consistently deliver. James spends his free time in Prospect Park with his wife and children.

James Utterback

partner
Rob Badenoch

Rob Badenoch brings to TAD expertise in acoustical modeling, auralization, broadcast video production systems, large venue sound systems design and more. He maintains a direct connection to the needs of facility users and performers with sound and video production work in New York City theater and music venues.

Rob Badenoch

partner
Adrienne Buccella

Adrienne brings to TAD a history of exploring the intersection between digital and physical space. By investigating new software platforms, Adrienne has shown her ability to take our designs to the next level. Adrienne's off-hours are spent eating at NY restaurants and slowly running around Fort Greene to make up for it.

Adrienne Buccella

partner
Daniel Pittman

Daniel is principal for strategy and innovation he is responsible for coalescing TAD's ongoing transformation around the convergence of digital and physical environments. He is advancing strategic insight for clients across TAD's portfolio of projects and initiatives.

Daniel Pittman

partner
Peter Stern

Peter Stern brings 38 years of experience in the field of engineering and integration. At TAD, Peter heads up the systems portion of the design and develops solutions by working hand in hand with the lead designers of each team. Peter's passions include music, guitar and sports. He has been a Little League coach for the last six years.

Peter Stern

subject matter expert
Tim Plain

Tim joined the TAD team from Raytheon Integrated Defense Systems where he worked as an electrical engineer. He is multifaceted and supports production, procurement, customers, design integration and configuration management. When not at TAD, Tim can be found cooking, cycling and brewing his own beer.

Tim Plain

subject matter expert
Joseph Gaffney

Joe's projects include educational facilities, corporate offices, museums and gaming facilities. Joe also maintains a strong knowledge of IP-based technologies, dynamic multimedia systems and next generation convergence systems. In his spare time, Joe enjoys cycling, photography, hiking, woodworking and taking things apart.

Joseph Gaffney

subject matter expert
Heecue Yang

Heecue came to TAD to explore technology and its effects on spatial logic, program and purpose. One of Heecue's dreams is to work on a large-scale community-based urban renewal project. Heecue spends her free time working with outreach programs teaching math and science, playing music, writing and taking photographs.

Heecue Yang

design agent
Kenny Kim

A formally trained architect, Kenny takes a particular interest in creating immersive spatial environments through audio and visual techniques. At TAD, he has worked along with team members on projects for numerous high profile clients including MetLife and Citibank. On the weekends, you will find Kenny on his bike or car for a drive out of the city.

Kenny Kim

project manager
Dan Barton

At TAD, Dan helps guide users through the continuing merge of AV and IT with a strong focus on the user experience. When out of the office, Dan enjoys spending time with his wife and three children, photography, writing and playing music and slowly restoring his colonial home to its former glory.

Dan Barton

associate principal
Zack Ranieri

Zack has worked to develop multimedia installations and coordinated tower-wide audiovisual strategies. His design abilities come through in strong graphic presentations to convey his team's visions. While not in the office, Zack can be found fine-tuning his knowledge of pop culture and wondering if he will ever finish reading all the books he owns.

Zack Ranieri

design agent
MiHee Kim

Mihee is equipped with a diverse set of skills including graphic design, interaction designs, photography, advertisements and more. She is a creative problem solver who is passionate about designing meaningful visual experiences. At TAD, Mihee is involved with researching and developing processes for interactive digital design.

MiHee Kim

design agent
Cecile Lu

Cecile combines her creative and technical skills as a UX designer at TAD Associates. She is passionate about usability and good design, which was fueled at MIT. Cecile divides her free time between finding new spots to sketch in the city and creating homemade gifts for friends and family at her place in Crown Heights.

Cecile Lu

design agent
Ericka Ricciutti

Ericka's background in product design lends a tactile element to her skill set, which she uses at TAD to bridge the digital and the physical. She is interested in creating spaces for innovation and iteration within an AV experience. Ericka also prides herself as a communicator and she is excited to use these skills on future TAD projects.

Ericka Ricciutti

project manager
Ruben Romero

Ruben has spent 15 years in the enterprise A/V industry, as a support manager, a solution provider, a product rep, and a consultant. He has led support and product teams, and has always considered himself an advocate for the end user. Ruben lives coast side just south of San Francisco, with his wife, his basset hound, and his two great kids.

Ruben Romero

project manager
Colin Hoover

Colin's background as a designer has focused on the surprising intersections between people and the technology that surrounds them. At TAD, Colin continues to explore new ways that we can interact with digital media, and what this means for the workplace and the city.

Colin Hoover

design agent
Alex Wagner

Alex brings 10+ years of experience in AV and Broadcast system design, installation, testing, training and support to her role as an engineer for the Systems Group at TAD. She is particularly focused on technological innovation and clarity of communication in her designs.

Alex Wagner

subject matter expert
Eran Sharon

At TAD, Eran identifies and harnesses unique intersections of known and emerging technologies to the benefit of our clients as they seek to build the workplaces of tomorrow.

Eran Sharon

principal
Saar Litman

At TAD Saar brings his skills to help global enterprises define their collaboration strategy, select technology and services, and create clear workflows for collaboration and communications.

Saar Litman

associate principal
Matthias Brendler

Matthias specializes in empathic design and creating experiences that engage and delight. His work takes many forms, often spanning strategy, branding, and product design. He is passionate about devising new ways to help clients envision, adapt and embrace change for their organizations.

Matthias Brendler

project manager
Douglas Santo

Doug builds strategy for technology business decisions by leveraging evidence and metrics to achieve optimized outcomes.

Douglas Santo

subject matter expert
Kaley Kang

At TAD, Kaley contributes to finding bottom-line answers on how technology can play a role between spaces and humans, for the present and in the future. she brings her skills and zeal in combining technology with analog aesthetics as a designer in this digital world.

Kaley Kang

design agent
Josh Intorcio

Josh's broad range of experiences has probed his interest in creating functional spaces that understand the needs of the user beyond the immediate. he is currently delving into projects at TAD, as he works to conceptualize the needs of clients and translating those needs into a built form which blends technology into a space.

Josh Intorcio

design agent
Boyang Ma

By combining technology and design, Boyang is able to utilize both practical and creative ideas to create work at the cutting edge of the technology and design world that surrounds TAD.

Boyang Ma

design agent
Anne Greene

Anne came to TAD as a trained architect, with experience in product design and visual storytelling. She welcomes the challenge of using all of these skills in TAD's pursuit of innovative design.

Anne Greene

design agent
Zejun Wang

Zejun joined TAD, bringing her experience creating branding identities, motion graphics, publication design, and user experience. she approaches her design with a combination of problem-solving and aesthetics. influenced by both eastern and western cultures, she developed a unique perspective to observe the world.

Zejun Wang

design agent
Shira Feen

Shira brings her background of digital marketing and graphic design to the business development and proposal side of TAD.

Shira Feen

proposal and marketing coordinator
Sarah Lishin

Sarah brings over 10 years of administrative experience which she uses at TAD to enhance the employee experience and make work fun. She also manages the accounting and organizational side of the office, while lending a hand wherever needed. Sarah spends her free time with her husband, daughter, and good books.

Sarah Lishin

Senior Operations Coordinator